Free · No login · Nothing to install

Tools for people who work for themselves.

15 calculators and engines for pricing your work, holding your ground with clients, paying yourself a steady wage and deciding whether a side project is worth another weekend — plus a free technical audit of your own website.

Running a website? Check it before you apply to AdSense

Paste a URL and we report on HTTPS, ads.txt, robots.txt, sitemap, mobile viewport, policy pages, content depth and page speed.

See all Google & AdSense tools →
  • No login required
  • Free, no signup
  • Private browser-based calculators

This tool cannot tell you whether Google will approve your site. Approval turns on human judgement about content quality, and no automated checker can stand in for that. You get technical facts, plus an honest explainer of everything else Google weighs.

15 free calculators

Freelance & creator calculators

Pricing, proposals, difficult clients, retainers, tax reserves, overdue invoices, irregular income, runway, time off, side-hustle viability and publishing revenue — with the buffers real independent work needs. Everything runs in your browser.

Clients & Negotiation

What to say when a client pushes on scope, price, deadlines or payment.

Publishing & Ad Income

Turn traffic into a realistic monthly income figure instead of a guess.

All 15 calculators

What gets checked

  • Serving basics

    HTTPS without an insecure fallback, a parseable ads.txt, a robots.txt that doesn't shut Googlebot out, and a discoverable XML sitemap.

  • Page and policy signals

    A mobile viewport tag in the head, and whether your homepage links to about, privacy, contact and terms pages — plus a rough word count of visible text.

  • Speed

    Google PageSpeed Insights performance scores for mobile and desktop, run against the same URL you submitted.

What it deliberately doesn't do

There's no score, no percentage and no overall verdict — not because we couldn't compute one, but because any number would imply a certainty this tool doesn't have. Results are split into checks that pass or fail on fact, and a written section covering the things only a human reviewer at Google can weigh.

What AdSense reviewers may reject

Technical faults are the cheapest problems to fix, but they're rarely the whole story. In practice most refusals come down to the same short list, and only one of them is something a checker can measure for you.

  • Low value content

    The most common refusal. Pages exist, but they restate what's already on the web without firsthand experience, original data, or a reason to visit this site rather than another.

  • Too little of it

    There's no official page count, but a site with a handful of short pages gives a reviewer nothing to judge. Depth on a narrow topic beats a thin page on twenty.

  • Missing policy pages

    About, Contact and a Privacy Policy that names advertising cookies are expected on any site carrying ads. A missing one is easy to fix and easy for a reviewer to spot.

  • Navigation a reviewer can't follow

    If pages are only reachable through search or a sitemap, a human reviewer may never see them. Every page worth counting should be linked from somewhere visible.

  • Under construction

    Placeholder text, empty categories, broken links and dead sections read as an unfinished site — regardless of how good the finished pages are.

  • Technical faults

    No HTTPS, a robots.txt that blocks Googlebot, a missing viewport tag, or pages too slow to be usable on mobile. This is the part the checker measures for you.

Read the guides

In-depth guides on freelance money — rates, project pricing, scope creep, tax, steady pay and late invoices — and on Google AdSense: what "low value content" really means, the full approval checklist, ads.txt, robots.txt, sitemaps, policy pages, mobile usability and Core Web Vitals, ad placement and invalid traffic rules, how much AdSense actually pays, the credible alternatives, and every other way to monetise a website.